Every year trends change and fashion reroutes itself. And every year, the bridal industry does the same. There are new style choices to be made, new ideas to be found, and new visions to implement. But who helps drive these decisions? Who makes these dreams come to fruition? Who determines what’s in or out? Who made “shabby chic” something that every bride wanted to dip their wedding in? Or, do you remember when a blush bridal gown was what everyone wanted to walk down the aisle in? In short, who is influencing who?
In every business niche, there are game makers, leaders, and developers. And in the world of weddings, we want to know who are the minds behind all of the madness. We did a little digging and found some of the most influential people in the bridal industry. Here’s a bit about each personality and why your ears should be open to them.
Style Me Pretty
Style Me Pretty has been one of the go-to spots for wedding inspiration since 2007. Providing brides and grooms with ideas from fashion to venues, SMP is one of the most influential sources for the bridal industry to turn to. The blog provides tips, tricks, palettes, inspirational boards, featured real weddings, the latest runway looks, and some of the hottest vendors around.
Karen Tran is an internationally renowned floral and event designer. She has more than 25 years of experience in the business and has grown her name to be one of A-lister status. Furthermore, she is a teacher, offering a masterclass of floral design dubbed the “Floral Experience.”
One of the designers to watch out for this year, Galia Lahav gowns are stunning. They mix traditional tastes with sexy, youthful spirits and have hit the 2021 season with so much excitement. She is also a designer that is able to offer brides custom, couture gowns without ever meeting them in person.
One of the most known and sought-after jewelry designers, Neil Lane is nearly a household name for his partnership with the “Bachelor” franchise on ABC. Providing gorgeous engagement and wedding ring options – this designer stays on top of trends but also creates them. He is the reason the halo setting became so popular among brides!
David Tutera is an event planner, fashion designer, and wedding expert. He has planned and designed events for some of the most celebrated stars, from Elton John to Jennifer Lopez, and even had television shows that followed his journey throughout his process. Tutera truly knows how to do it all – and do it all in a sophisticated style.
Colin Cowie is another worldwide renowned event planner. He has created some of the most luxurious of events and for some of the most A-list of stars (think Oprah!). Known to be a “global citizen,” he will travel near or far to plan and execute perfect events – including weddings that make top Vogue status.
Vera Wang is a legend of the fashion world and her bridal gowns are iconic. It’s only natural that she continues to make the list in terms of the biggest influences of the wedding world. Her blush bridal dress was one of the first to cause a splash years ago, and she only persists in churning out incredible ensembles.
If you haven’t heard of Jasmine Star quite yet, you will be soon enough. She is one of the most influential and sought-after photographers in the business as of late – and her story is incredibly inspirational (read here). Star not only provides some of the most gorgeous snapshots of brides and grooms – but she educates others on how to make their own entrepreneurial dream come to life.
100 Layer Cake
Another blog that has created its own influential voice is 100 Layer Cake. Its niche is DIY weddings; handmade, vintage, at-home creations are endless. Couples can find local vendors and grab tons of unique inspiration for their own nuptials on a continuous basis.
Finally, we have Joy Proctor, making waves in the world of weddings for her full-service design house. Known for specifically romantic and feminine style, Proctor has designed weddings for A-list celebrities as well; her latest and greatest being the wedding of Joe Jonas and Sophie Turner. It’s also important to note that Proctor has been named one of the top designs in the world by the likes of Harper’s Bazaar and Vogue.