Brand Feature: Hayley Paige Wedding Dresses

wedding bouquet and heels

Hayley Paige: Fashion Icon

Hayley Paige is quite possibly the most sought-after bridal gown designer today! It is true that Hayley Paige’s wedding dresses are breathtaking, trendy, a little edgy, and we absolutely love them. Lively, fresh, and confident, Hayley Paige is definitely one of the world’s top wedding dress designers.

Her bubbly and sweet femininity appears in everything she touches, but her designs are more than traditional gowns – Hayley takes things up a notch by adding a touch of edginess. We have long had a small obsession over her gorgeous designs and with the launch of her most recent collection, it got us wondering…what is the Hayley Paige brand all about?

Hayley Paige 54640200 wedding dress

Hayley Paige: The Beginning

Hayley always had a creative personality, so when it came time to go to college, she knew fashion was for her! She attended Cornell and began her career in fashion with an internship for Nina Garcia at ELLE. After the debut of her 10-piece wedding dress collection during a Cornell runway show, Jill Stuart, who was in the attendance, hired Hayley on the spot. And just like that, a star was born!

Hayley established herself as an essential designer for the Melissa Sweet Bridal and Bridesmaid Collections. She was the primary designer to assist with the launch of the first Marchesa Eterna bridal collection at the well known Priscilla of Boston. JLM Couture, an iconic fashion brand, brought Hayley into their fold as head designer in 2011 and was responsible for supporting and funding the launch of her namesake bridal collection at a young age of 25.

Hayley Paige Style

Raised in California, Hayley Paige captures a unique aesthetic that balances whimsical with exquisite detail in each of her designs. Interesting contrasts are seen in pairings like sparkle and matte fabrics that give each bridal gown an unmistakable personality that enhances the bride’s own captivating magic. Her imaginative and creative soul allows her to see the beauty in small details, and she is not afraid to push boundaries. With each bridal gown collection, you will fall in love with the unexpected union of textured elements such as sheer fabrics, hand appliquéd lace, and floral fabrics, evoking a feeling of whimsical refinement. As a finishing touch, each dress is given a name, bringing its unique soul to life.

Hayley Paige Delta wedding dress

Hayley Paige Brand

Hayley has her hands full these days, and we’re sure she would have it no other way. Her body and soul are filled with so much energy and passion for what she does that it probably doesn’t feel like work. She is head designer for many brands, including her namesake Hayley Paige, Blush by Hayley Paige, Hayley Paige Occasions, La Petite Hayley Paige, and Hayley Paige Red Carpet.

And Hayley Paige is not just designing bridal attire. Her gowns can be seen on red carpets around the globe being worn by influencers, musicians, and trendsetters such as Chrissy Teigen, Carrie Underwood, Olivia Wilde, Jamie Lynn Sigler, Aly Raisman, Kristen Taekman, Hilary Rhoda, and Kelsea Ballerini, among others.

Hayley’s gowns can are gracing the covers of elite bridal publications such as The Knot, Brides, and Martha Stewart Weddings as well as television programs like Good Morning America, The Today Show, E! News, and of course, Say Yes to the Dress. Hayley’s personalized, spunky, and feminine approach to social media has built a community of followers on Instagram that tops more than 1 million followers. Collections under the massive Hayley Paige umbrella are available worldwide in 26 countries and nation-wide bridal boutiques.

Hayley Paige Dori wedding dress

Hayley Paige Digital Takeover

Emoji App

As a big fan of social media, Hayley Paige decided to create and launch the first wedding-focused emoji app called Holy Matrimoji. in February 2017. She started the most adorable hand-illustrated emoji icons that add so much personality to your social captions. After only a few short months, Holy Matrimoji shot up to the top 10 apps in the entertainment category and the top 100 apps overall. Simply amazing!

TV Debut

Yes, she can do it all! In 2018, Hayley Paige launched and starred in a digital series called Hayley Ever After. The 6-episode TLC digital series takes viewers inside Hayley and her team’s wonderful and exciting world at the JLM Couture brand. The premiere episode of Hayley Ever After: The Dress aired on January 13th, 2018, and followed Hayley’s process to design a magical bridal gown for Bachelorette, Kaitlyn Bristowe. TLC added a small competition element as Hayley’s interns are challenged to wow each of the celebrities with their own designs. The series is no longer taping but you can binge-watch all of the episodes on and the TLC Go app.

Hearts on Fire

As if she isn’t busy enough with the wedding dresses, bridesmaids, flower girls, and red carpet designs, Hayley has also ventured into the world of jewelry. She always had a knack for creating interesting and bold accessories for her bridal gowns, so this probably was a natural transition. Hayley has a brand ambassadorship agreement and licensing with the jewelry brand, Hearts On Fire. This includes a collection of wedding bands and engagement rings, all designed by Hayley herself.

If you are engaged and on the hunt for a gown that is whimsical, feminine, and full of unexpected design elements, you have to check out the Hayley Paige wedding dresses. They are full of romance and fairytales. Inspired by Hayley’s infectious personality every wedding gown is unique and beautiful. You will truly feel like a princess on your wedding day!