Founded in 2006, – Enzoani is the flagship bridal collection in a bridal fashion group that also includes Blue by Enzoani and Beautiful Bridal. The three collections cater to brides of all styles, offering a mix of everything from traditional A-lines to dramatic ball gowns to sexy mermaids. Each collection is carefully curated for fit and comfort, and embellished with handcrafted details that often include Swarovski crystals. The collections are available at bridal salons worldwide.
Creative Director Kang Chun “KC” Lin began his education in business school, but decided that his passion was in fashion and enrolled in the London School of Design to study fashion design. There he focused on bridal fashion because of the attention to detail it offered.
KC finds inspiration for his designs from ready-to-wear collections shown in New York, London and Paris, as well as traveling, telling the – Enzoani blog, “The more I see the more I learn. I love visiting new places and learning about cultures.”
While sticking with some of the industry’s strong traditions, such as lace, KC finds creative ways to create new patterns and adds details to timeless bridal elements, marrying the old and new. Brides can easily find a wedding-day look that suits their personal and wedding’s style, because each collection has a mix of silhouettes, necklines and embellishments.
KC makes an effort to meet with real brides to learn what they’re looking for in their wedding gown. He attends Enzoani trunk shows at bridal salons around the world to assist brides shopping for their dream dress, as well as to hear what they’re looking for in their wedding dress. For example, as more and more brides began shopping for two dresses, KC and his design team added convertible 2-in-1 wedding gowns with detachable skirts transforming a ball gown into a sexy sheath, and beaded jackets which can be removed after a religious wedding ceremony for a more revealing bodice
KC told the company’s blog in an interview that he is focused on bringing the “bling” in a sophisticated way, and he always finds it fun to add some big statement pieces in the collection to really try and push his collections outside the box. His efforts are paying off. Enzoani received the Best Bridalwear Manufacturer Prize from The Bridal Buyer Awards in 2016.