Wedding Designer Feature: Hayley Paige


She may be a younger name in the wedding world, but Hayley Paige has worked her way up into the designer hall of fame. Paige’s dresses are known to be breathtaking, trendy and a little edgy while the gal behind the gowns is just as charming and beautiful! Here’s a look at how this sweet Cali girl is making her name known in the bridal industry.

How it All Began

In Bay Area, California, Paige was born on September 17, 1987. Her father was a doctor and her mother an interior designer—her first impression of the design world. She would later go on to double major in pre-med and apparel design at Cornell University but pursued fashion designing in the end.


Before Paige got serious about dress designing, her biggest passion was gymnastics where she admits to practicing six hours a day. Her time-management skills of balancing school work and gymnastics practice has served her well to this day. It wasn’t until she found a new creative outlet from her grandmother that she was bit by the fashion bug.

Her grandmother taught her to sew and crochet and before she knew it Paige was designing and creating different socks to match her leotards. Her first dress she ever made was a hot pink mini-dress to match her Barbie doll.

Once she started designing, she just couldn’t stop. Paige would spend hours reading comic books and then sketching and drawing cartoons. She would make her own dresses to wear to school dances and eventually traded in the comics for bridal magazines. Both her prom and graduation dress were white bridal-looking dresses. She had the creative gene from the start, and it would continue with her to college and beyond.

Getting into the Bridal Industry

While attending Cornell, Paige started an internship with Nina Garcia at ELLE magazine. There she worked hard at styling, editing and putting outfits together. During a runway show at the college, Paige debuted a 10-piece bridal collection and caught the eye of fashion designer Jill Stuart who hired Paige on the spot—that’s when the wedding star was born.

She soon established herself as an integral designer for the Melissa Sweet Bridal and Bridesmaid Collections. Paige would go on to become the primary designer to help launch the first Marchesa Eterna bridal collection at the Priscilla of Boston. In 2011, JLM Couture brought Paige on as the head designer and backed the launch of her namesake collection at the young age of 25.

Her Empire Today


Fast forward to today, Paige is now the head designer of multiple brands including Hayley Paige, Blush by Hayley Paige bridal collections, Hayley Paige Occasions (her bridesmaids’ line), and La Petite Hayley Paige (her flower girl line) all under the JLM Couture banner. Her all-fabric wedding dresses generally range from $2,700 to $3,700 but her beaded gowns take the cake costing up to $6,000.

Her gowns are described as unique, feminine, whimsical and full of unexpected design elements and can be found in 26 countries and nation-wide bridal boutiques. She also has an exclusive line with BHLDN—the wedding brand by Anthropologie. The line titled Hayley Paige x BHLDN features dazzling and whimsical gowns at an affordable price for any bride.

Not only is Paige gaining interest in the wedding industry but she’s also turning heads on the red carpet. Her Hayley Paige Red Carpet collection is simply stunning, and her designs have been worn by a number of celebrities including —just to name a few.

She’s also been featured in a number of elite bridal publications plus well-known televisions programs like The Today Show and Good Morning America. In 2018, Paige launched and starred in a 6-episode TLC digital series called Hayley Ever After. The series took viewers inside Hayley and her team’s world at the JLM Couture brand.

A year later she launched a diary-style series on YouTube called Just Got Paiged, a behind-the-scenes look at Hayley’s creative process, her background as a designer plus tips and tricks for brides-to-be.


Of course, her biggest on-screen fame is Say Yes to the Dress. Paige is a featured designer at Kleinfeld’s in New York where the show is filmed. Her dresses are often chosen by brides-to-be and the store loves Paige so much that they chose for their new show Say Yes to the Dress America.

This 10-episode series just aired in March 2020 and gave 52 couples across the U.S. a once-in-a-lifetime experience.


All 52 couples were married at the same time in a televised event in New York with Kleinfeld’s own Randy Fenoli as the officiant! Paige got to be the ultimate bridesmaid, helping the brides choose their gown. Paige says she felt closer to the action and more accountable to helping the brides find their dream dress.

Paige is also a huge fan of social media. She has over 1-million followers on Instagram (and counting) so naturally she decided to create an app! Holy Matrimoji is a wedding-focused emoji app that Hayley created and hand-illustrated.

The adorable emoji icons add fun personality to social captions for a bride and groom’s big day. Within the first few months of the 2017 launch, the app landed in the top 10 apps in the entertainment category and top 100 apps overall.

Her resume doesn’t stop there! Paige recently expanded into wedding-themed athleisure sold exclusively at She’s also a licensing and brand ambassador with the jewelry brand Hearts On Fire.

Her designer collection features diamond engagement rings and bands and is sold in over 1,000 stores worldwide. Just in time for the holidays, Paige dropped brand-new bling in November with an announcement on her Instagram page.


Paige is actually her very own brand model. Her fiancée Conrad Louis proposed to Paige on the way to a fake promo photo shoot in St. John and got down on one knee with a custom-ring from Hearts On Fire. Paige was previously married from 2015 to 2018 where she designed and wore FIVE stunning gowns during her fairytale wedding weekend. We can’t wait to see what she comes up with for her nuptials to Louis!

Our Fave Hayley Paige Looks

Whether you’re looking for a sweet and playful dress or a whimsical romantic dress, Paige’s designs could please any type of bride. We’re so excited to see what the young designer has in store for the future, but for now let’s take a look at our favorite looks so far.


Have you seen the Hayley Paige Spring 2021 collection yet? OMG, it’s amazing. First off, both models look stunning but the gowns themselves shine all on their own. We’re obsessed with all four looks here: the fullness of the tulle skirts, the sultry lace, the sweetheart necklines, all of it! We love that each gown fits a different type of bride—from feminine princess to boho beauty.


You think we love Hayley Paige designs? Talk to these A-listers! Both Lauren Burnham and Sabrina Bryan stunned their guests with their gorgeous Paige gowns. Burnham went from a contest on The Bachelor to a cute and chic bride. She was absolutely glowing in her floral-embellished gown that was flowy and romantic for her Hawaiian wedding.

Bryan went for total glamour for her 2018 nuptials. The bride had been a long-time fan of Paige, but it wasn’t until she talked to Olympian Aly Raisman about how much she loved her dress at the CMAs.

Raisman connected her with the designer, who happened to be Paige, and Bryan knew immediately she needed a custom design for her wedding. Bryan’s wedding dress journey was documented on Say Yes to the Dress where she and Paige decided two dresses was the way to make her dream come together.

Her first gown was fairytale romantic, but that second dress was absolutely cheetah-licious and we LOVED it!


We couldn’t wrap up Paige’s story without showing off our fave red carpet looks. She’s outfitted so many celebrities from musicians, influencers, actresses and more. As mentioned before, Aly Raisman introduced Sabrina Bryan to Paige for her big day and the Olympian has worn several Paige designs to a number of events.

She’s also a huge hit in the Bachelorette world. Both Andi Dorfman and Kaitlyn Bristowe are huge fans of Paige. We love Dorman’s sexy sequin tuxedo dress and Bristowe’s delicate black lace dress is dreamy.

Comedian Amy Schumer looked really beautiful in her steel blue bridesmaid dress from Paige’s Occasions collection. We love the criss-cross neckline and the jeweled belt. Speaking of bling, check out the super-cute white fringe top on country singer Carrie Underwood—another piece from the Hayley Paige collection. It’s super fierce but also seriously country-chic.

Even at such a young age, Paige has accomplished so much. Her bubbly personality is so contagious, and it’s no wonder she’s won over the hearts of brides, celebrities and so many others. We can’t wait to see what’s on the horizon for her career.