Selling Your Used Wedding Dress: The Importance of Pricing It Right

Traditional wedding season has drawn to a close.  And now many modern brides are considering selling their wedding dresses instead of storing and preserving them.  If you’re considering selling, remember that pricing your dress right is the key to a faster sale.

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Three things factor heavily into the online sale of a wedding dress: 1) the pictures 2) the description 3) the price.  Having a fair market price will attract more buyers, more quickly.

Typically, used wedding dresses that are 2.5 years old or less (from the time of purchase) are worth 50% of the retail price. (Not including sales taxes, alterations or customization). Gowns of that age from designers like Vera Wang, Monique Lhuillier, Claire Pettibone, Jenny Packham, Inbal Dror and other luxury designers can fetch a slightly higher return – usually around 60% of the retail price.

If you are looking for a fast sale, stick to those pricing guidelines. If your dress is older, is in less than perfect condition or hasn’t yet been cleaned, consider further discounts in accordance with the age or imperfection.  Use our Wedding Dress Value Calculator to get an estimate of your dress’ worth.  Then create a listing to sell your wedding dress and save it from a lifetime in the closet!