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Chances are your mom (and most of her friends) saved her wedding dress. And chances are you (and most of your friends) didn’t ever seriously consider wearing Mom’s dress.
It’s a fact. Today’s bride is different from our mother’s generation. The modern bride loves and values her wedding dress, but doesn’t see it as a sentimental keepsake. She see it as something much too beautiful to be kept in a closet. Something that another bride should get to enjoy. Now.
Brides today are selling their wedding dresses in record numbers (68% of brides say they definitely will, or will consider selling). Not only that, 58% of sellers decided to sell the dress before they even wore it down the aisle themselves.
Its a sea change from a generation ago. And selling vs keeping is an attitudinal shift that’s here to stay.
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